Social media is a fantastic tool for your business. It allows you to reach people on a more personal level, and it can also be an incredibly effective marketing tool. However, as with any other marketing channel, it can also be challenging to work with consistently because you have to maintain your social media presence.
If you’re wondering how to increase your social media presence so that people will know about it and want to follow you there as well, read on! The following article will explain everything from why increased social media presence is important for businesses of all sizes, and the top four ways you can implement a stronger presence before you leave again.
Monitor the Current Trends
Social media is a constantly changing channel. You’re not going to be able to keep up with the most recent trends in the space and find unique ways to engage your customers using it. Instead, monitor the current trends in social media and pick up any major new changes as they come about. The most important trend you can monitor is changes in the way people use social media.
The social media landscape is constantly evolving, meaning that certain platforms are replaced by newer and more effective ones. This means that if you choose to focus your efforts on one social media platform and don’t see significant increases in usage, then this is also likely to happen to your business. Predictive algorithms like these are what allow brands to be more strategic in their approach to social media, picking up on the events happening in the space that will benefit their brand the most.
Organize Online Events
This is where a lot depends on the services that you offer. Maybe you sell clothes or some incredible services. So why not run an online event where you can demonstrate your services, share some skills, and advertise your products. Use a great flyer maker online for free and create incredible online invitations. Ask other more experienced speakers to join your event. All this will surely help you improve brand awareness.
Be Regularly Active
The key to successful social media presence is consistency. Even the most popular social media channels have a comparatively low number of users, so the chances of your posts receiving any attention will be much higher if you’re active on at least one of them. When it comes to which social media channels to regularly post on, though, you have a few options to choose from. These are the top types of social media platforms that are used by social media users:
- Instagram – With around 800 million users, this is the most popular social media channel. However, it also has the lowest number of brands that are active on the channel.
- LinkedIn – This channel is particularly useful for businesses that sell products or services based on location. It also has an active user base of over 400 million.
- Twitter – This is the channel most often used by social media users, and it is also one of the most important channels. It is a good option for brands looking to establish long-term relationships with their customers, as well as for sharing news and engaging in conversations.
- Facebook – It is still one of the most popular channels, but it is also the one that both users and brands show the least interest in. While it is important for your business to have a presence on this channel, you can choose to focus your efforts on other social media channels to increase the number of users who will see your posts.
Make Sure You Have Great Customer Service
Social media presence is especially important for businesses in the B2B sector. These types of companies deal with customers on a regular basis, and a bad experience can have a significant impact on their willingness to continue doing business with you.
Therefore, you’ll need to have a great customer service department that regularly responds to customer queries and comments on social media. If your business has a social media presence, you should respond to any customer queries and comments posted there. And, if you don’t have a social media presence and want to establish one, your top priority should be to respond to any customer queries or comments posted there.
Engage Your Audience
The most effective social media channels for businesses have millions of users, and their number is increasing every day. It is worth investing time and resources into creating a great presence on these social media channels, as you can expect a significant return on your investment. The channels to focus your efforts on are:
- Instagram – With 806 million users and an average of 17 posts per user, it is the most popular social media channel. It is also where customers are likely to be the most engaged.
- Google+ – This is one of the older social media channels on this list, and it still has a sizable user base. It offers an SEO-friendly environment that is suitable for businesses and is also one of the most popular channels for businesses to create an account in.
- Pinterest – Pinterest is a visual social media channel, and it is especially useful for businesses that want to promote their products, including their own. It is one of the most popular social media channels for businesses to have an account on, and you can expect a significant return on your investment.
- YouTube – This is another visual social media channel that is ideal for businesses. It also has a high rate of return on investment, and you can expect it to be full of your target customers.
Keep Track of Your Competitors
You don’t have to start from scratch when it comes to establishing a social media presence. Instead, you can use what you’ve learned about the trends in social media and the channels that have the highest number of users.
That way, you can most effectively increase your social media presence on the channels with the most users. Another thing you can do to increase your social media presence is to keep track of the social media channels your competitors are using. This can help you identify the channels that you can use to best compete with them.
Conclusion
Social media is a fantastic tool to cultivate relationships with your customers and potential hires. It is also an excellent way to generate interest in your products and services. However, it does require you to be consistent and active in order to see any results. With these tips in mind, you can increase your social media presence and increase your brand visibility.
